Bubble O’Bill:

Creating Memes Before Memes Were A Thing

An example from the archives which will always be one of my favourite clients ever: Bubble O'Bill.

In 2011, I was given the amazing job of creating a social presence for one of Australia's most iconic and most loved treats. In the very infancy of social media, long before paid advertising was a thing, I built brand love for Bubble O'Bill by personifying him on social media and embodying his character. All post captions were in Bill's voice. We introduced Bubble O'Jill to elevate the narrative and have even more fun.

In 2011, Bubble O'Bill was Australia's most followed brand on Facebook, with a million followers. At the time, that was huge! So huge that an outdoor campaign was launched off the back of our Facebook success.

Creating memes before memes were a thing, in the infancy of social media will always be a fond memory!