Brands.
I provide advisory services focussed on all things marketing and brand.
Someone asked me the other day, “what does that actually mean?”. In layman’s terms, it means I work with businesses to ensure they stand out in a crowded room and attract the right customers. I help businesses look good, sound good, and make sure people know they exist - but marketing is so much more than that.
Marketing and branding, when done right, boosts revenue and creates long-term business growth.
Explore my services below.
On tap.
Bringing me on board allows you to enjoy the expertise of a dedicated marketing manager without the hassle and financial commitment of an in-house hire.
Depending on what your needs are - whether it's an audit, a strategy, a campaign or a branding project - I offer one-off project options, retainers and hourly consulting to assist.
Building a marketing approach that delivers results
Diagnosis
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Align business objectives with evolving market trends and consumer behaviours
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Undertake rigorous research to gather comprehensive insights into customer needs and market dynamics. The term "market research" scares a lot of people off, but it doesn't need to cost thousands or take months. Using a range of digital tools, we can uncover compelling insights - fast.
Strategy
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Identify distinct groups within the market based on variables like demographics, psychographics, and buying behaviour to allow for more targeted marketing.
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Become laser focussed on the market segment(s) that the company will serve, focusing resources to maximise impact.
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Develop a unique positioning strategy that'll help your company win an unfair share of attention. Positioning strategies take into consideration customer preferences, company strengths, and the competitive landscape.
Execution
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Design and modify your offering or product to meet the needs and desires of the target market.
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Plan distribution channels to ensure product availability where and when customers need it.
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Strategically price products to balance profitability with customer value perception.
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Plan targeted promotional activities to communicate product benefits and attract customers.
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Last but by no means least, we get to BRAND. The fun part.
Developing a brand involves creating a distinctive identity and voice that resonates with target customers, encompassing visual elements like logos and colour schemes as well as messaging that aligns with the values and expectations of the audience. It is crucial because a strong brand builds recognition and trust, distinguishing a company from competitors and fostering customer loyalty.
Additionally, a well-established brand can command premium pricing and influence purchasing decisions, directly impacting the bottom line.
Services
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Crafting strong brands that win hearts. Whether it’s a minor brand refresh, embedding your brand throughout your whole business or building a brand from scratch, I’ll help make you legendary.
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Calculated, effective. I’ll provide a well-defined path to brand and business success.
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Need an extra set of hands for a one-off campaign or creative project? Perhaps you’re planning a seasonal advertising campaign, or developing a brand video. I can provide project leadership, strategy, management and execution.
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Happy customers stick around. I’ll make sure every interaction they have with your brand is delightful.
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I can work with you to map your future business needs and help build out the capabilities you need to get you there. This includes mapping, recruiting and onboarding the right marketing, creative and strategy talent.
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I can take complex, time consuming projects off your hands and manage them from A to Z.
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Digital products such as websites, apps and CRM can be daunting. I’ll remove the complexity and help you build something that will make your customers smile.
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Guidance and leadership in launching new offerings, pivots and strategy shifts.
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Researching, defining and developing new product offerings to address market needs.