Kitchen Warehouse:

High Fryer

Problem:

Most Australians toss their old cookware in general waste bins, which equates to a massive 2.5 million pots and pans ending up in landfill each year. That's 7,000 pieces per day.

If 7,000 pans were stacked on top of each other they'd reach over 700 metres into the sky.

But all that cookware doesn’t need to end up in landfill. Kitchen Warehouse developed an Australian-first program - The Great Pan Exchange - a convenient and safe way for Aussies to recycle their old cookware in an environmentally responsible manner.

Solution:

If Australians could visualise how much waste they were creating, they could understand the scale of the problem, and change how they disposed of their old pots and pans.

We commissioned a 700 meter high sculpture made from pots & pans to launch The Great Pan Exchange - a nation-wide recycling program kick-started by a PR event.

The artwork was open to the public in late 2024 in the Sydney Botanical Gardens. It was constructed over several months by Sydney industrial sculptor, Rhys Norton and 3D artist Merlin Eden. 

Extending the real-world installation into the digital world, the campaign also included a suite of 3D animated assets rolled out across eDMs, social, websites and more.

Result:

3.2 tonnes of pots and pans that were destined for landfill were recycled as part of The Great Pan Exchange within the first 6 months.